Typography Slides: By designing the typography slides, I contributed to developing a consistent and engaging brand identity that could be applied across multiple media platforms. This demonstrates my ability to conceptualize and design media products that reflect the brand’s personality.

Website Development: Using Squarespace, I translated the branding concepts into an interactive media product by designing and implementing a website that visually aligned with XMUSE's identity and provided a functional user experience, and while is still in production, the result until now maintains a good structure.

I started by using the discovery method ‘literature study’ by looking at other websites from other similar studios to find out the best practices and making an inspiration wall with different ideas i liked.
I defined by choosing ideas from the inspiration wall that i thought would resonate with the style of the brand.
For the development part i started prototyping and used various items of the brand guide and stylescapes to create a moodboard.
I still need to test for the delivery part of research.